About Our Campaign


Show Racism the Red Card is the UK’s anti-racism educational charity and was established in January 1996. The organisation utilises the high-profile status of football and football players to help tackle racism in society. The majority of the campaign’s output is the delivery of education to young people and adults in their schools, their workplaces and at events held in football stadiums. Across Britain, Show Racism the Red Card delivers training to more than 50,000 individuals per year.

In addition to the direct education of young people and adults, Show Racism the Red Card produces resources which help promote a message of understanding. Films featuring professional football players such as Thierry Henry, Samuel Eto’o and Ryan Giggs address a range of issues surrounding racism. The films help teachers and other training professionals to deliver training in their schools and workplaces. Each of the films is accompanied by an education pack containing lesson plans and activities for all ages.

Show Racism the Red Card works extensively across Great Britain and has offices in North East England, East England (also covering South East England and London), Scotland (Glasgow) and Wales (Cardiff). In Scotland and Wales, the campaign also focuses on tackling racism within professional and grass-roots football.

Mission Statement

Show Racism The Red Card is an anti-racism educational charity. We aim to combat racism through enabling role models, who are predominately but not exclusively footballers, to present an anti-racist message to young people and others.

Show Racism The Red Card acknowledges that racism changes, as do the experiences of Black and Minority Ethnic communities in the UK. Our message and activities therefore need to be able to respond to such changes as and when appropriate.

We achieve this through:

  • Producing educational resources
  • Developing activities to encourage people, including young people, to challenge racism
  • In parts of the UK, challenging racism in the game of football and other sports.

Show Racism the Red Card major sponsors:

Sponsor Logos